On the morning of Sept. 23, UNLV beginning quarterback Matthew Sluka walked into offensive coordinator Brennan Marion’s workplace earlier than apply with a stunning announcement. Sluka, a Holy Cross graduate switch in his first yr at UNLV, stated he had not obtained the identify, picture and likeness cash his agent stated he had been promised when Sluka dedicated to this system in January.
If that wasn’t mounted, Sluka stated, he was going to sit down out the remainder of the season to protect his last yr of eligibility.
Sluka then went to go coach Barry Odom’s workplace to inform him the identical factor. Odom was livid. UNLV, off to its first 3-0 begin in 40 years after upsetting Huge 12 foes Houston and Kansas, was getting ready to host Fresno State that weekend in its Mountain West opener. Marion needed a solution by that evening whether or not Sluka was in or out.
That morning’s apply can be Sluka’s final with the Rebels. The next evening, he introduced his choice on social media.
“I dedicated to UNLV primarily based on sure representations that had been made to me, which weren’t upheld after I enrolled,” he wrote. “Regardless of discussions, it grew to become clear that these commitments wouldn’t be upheld after I enrolled.”
— Matthew Sluka (@MatthewSluka) September 25, 2024
By letter of the NCAA legislation, a college like UNLV will not be allowed to vow an NIL deal to land an athlete’s dedication. But it surely occurs daily. And with the NCAA’s enforcement arm hamstrung by a number of latest court docket choices, there are few, if any, penalties for dangerous actors and damaged guarantees.
“The way in which I perceive (it) is, it’s unlawful to make use of a recruiting inducement and inform a child that you could give them this sum of money to return to your college,” one Energy 4 chief of workers stated. “It’s a joke, as a result of everybody’s doing it, and so they’re simply placing themselves in danger.”
In Sluka’s case, his father, Bob, and agent, Marcus Cromartie of Fairness Sports activities, declare that Marion supplied them $100,000 in a January telephone name. However each UNLV and its collective, Associates of UNILV, insist there was by no means any six-figure provide.
Marion, Odom and Cromartie declined to remark for this story.
Sluka, a two-time finalist for the Walter Payton Award (FCS Participant of the 12 months), graduated from Holy Cross final spring. His former coach, Bob Chesney, now at James Madison, advised native reporters Monday that the quarterback had alternatives to go away there for “a whole bunch of 1000’s of {dollars}” however remained for 4 seasons.
“He’s not a man that may be purchased,” Chesney stated.
Sluka arrived at UNLV in June however didn’t begin lessons till Aug. 26. Cromartie didn’t contact the collective for the primary time till Aug. 29, when he despatched an electronic mail to an handle listed on the Associates of UNILV web site, introducing himself as Sluka’s agent and inquiring about potential NIL alternatives. Shannon Cottrell, the overall supervisor of consumer relations for the collective, knowledgeable Cromartie he wanted to register with UNLV as Sluka’s consultant. Emails reviewed by The Athletic present no point out of the $100,000 allegedly promised.
Cromartie and Bob Sluka attended UNLV’s Sept. 13 win at Kansas and exchanged pleasantries with Marion. Bob Sluka stated Cromartie was keen to talk with Hunkie Cooper, a former receivers coach who’s now the Director of Soccer Participant Improvement on Odom’s assist workers, as a result of “that’s the man who’s avoiding us proper now in regards to the cash,” Bob Sluka recalled Cromartie saying.
“So (Cooper) got here out, and he was like, ‘Yeah, yeah, I owe you a telephone name.’ Name me Thursday (Sept. 19),’ he tells Marcus,” Sluka stated. “(However throughout that decision), they are saying that, ‘We’re not paying ($100,000), and the one factor we will provide is $3,000 for 4 months, take it or go away it.’”
In an electronic mail despatched that very same day, Cottrell requested Cromartie to substantiate he had not too long ago agreed to a $3,000-per-month provide with Cooper. Cromartie responded the subsequent day saying they had been “nonetheless negotiating” and to carry off continuing.
5 days later, Sluka was gone. By selecting to stroll when he did, Sluka preserved his last yr of eligibility below NCAA guidelines governing redshirt years, which traditionally have allowed gamers an additional yr to develop or get well from harm. (Sluka, like others who had been student-athletes in 2020, has a further yr of eligibility on account of COVID-19.)
“It’s simply odd that in our interactions with the agent beginning on Aug. 29, there’s no point out of cash owed,” stated Rob Sine, CEO of Blueprint Sports activities Company, which runs UNLV’s collective. “The agent had a number of alternatives to boost that to our consideration. He by no means introduced it up. So I’m simply scratching my head right here.”
Sine, whose firm manages 25 colleges’ collectives, stated the everyday NIL funds for a complete Mountain West-level soccer roster is $300,000-$500,000.
“That is the primary state of affairs we’ve seen the place either side mainly stated, ‘Nope, we’ll shoot the nukes. We’re not taken with figuring this out,’” a former Energy 4 participant personnel director stated. “He (Sluka) tried to flex his leverage, and so they had been like, ‘OK, we’re good.’”

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A member of the teaching workers discussing monetary numbers for a participant is towards NCAA guidelines, however in keeping with quite a few brokers interviewed for this story, it happens on a regular basis.
The puzzling ingredient is why Cromartie would have taken the phrase of an offensive coordinator as a binding dedication.
“An assistant coach doesn’t have that type of juice,” an NFL agent stated. “Until you’re listening to it from the pinnacle coach, the GM or the pinnacle of the collective — you must go greater up the meals chain. You simply can’t do this.”
What’s clear is that many within the NIL area don’t know what to do.
“We’re all doing this on the fly,” the Energy 4 chief of workers stated. “There may be not one program that has this found out. We’re all figuring this out as we go.”
On July 1, 2021, NCAA colleges allowed athletes to be compensated for his or her NIL for the primary time after years of resistance and court docket battles. However below the brand new guidelines, colleges themselves weren’t allowed to make monetary affords to gamers.
Boosters shortly discovered a loophole on this new association and fashioned collectives — primarily fundraising organizations exterior the scope of the college and its athletic division. Appearing as third-party brokers, collectives might induce recruits and transfers to signal with their program in return to be used of their NIL for nominal obligations akin to autograph signings or commercials.
Lengthy part of the faculty soccer underbelly, pay-for-play primarily grew to become formalized, although colleges needed to keep their distance from express preparations. Quickly, gamers signed with colleges after accepting six-figure NIL offers. In a single well-known case, five-star quarterback recruit Nico Iamaleava signed with Tennessee for $8 million.
Regardless of frustrations from a few of its member colleges, the NCAA’s weakened enforcement arm struggled to research and regulate within the NIL period. Then, with the NCAA within the midst of investigations into alleged pay-for-play violations at Tennessee, Miami and Florida final winter, a federal choose in Tennessee issued a preliminary injunction prohibiting the NCAA from imposing its guidelines towards boosters negotiating NIL offers.
“The NCAA’s authority to manage exercise with reference to NIL is extraordinarily restricted, if any,” stated Tim Buckley, NCAA Senior Vice President of Exterior Affairs. “The message has been fairly clear from the courts within the NIL area that student-athletes ought to have the flexibility to enter into these agreements.”
Head coaches and different workers members have turn into each fundraisers and salary-cap specialists. Some applications have created new positions like chief of workers or common supervisor that deal primarily with NIL and the switch portal.
In the meantime, brokers have swooped in to characterize the gamers and get commissions off of their NIL offers. Some work for acknowledged companies with NFL purchasers. Others, making the most of the NCAA’s minimal regulation, haven’t any expertise in any respect. Within the case of quarterback Jaden Rashada, who infamously signed a $13.85 million contract with a Florida collective that terminated the deal a month later, an SMU scholar negotiated it.
“From our time on this enterprise, with out getting particular, false guarantees are fairly prevalent throughout the board,” stated NFL agent Eugene Lee, who has 35 school purchasers. “Largely, you see these conditions if a participant both doesn’t have illustration or has unqualified illustration.”

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In contrast to within the NFL, which has a participant’s union and collective bargaining, the NCAA can’t mandate issues like a standardized contract or obligatory agent registry. It has tried, to date unsuccessfully, to get Congress to enact laws that might permit the NCAA to take action.
“We wish to attempt to convey an finish to this exploitative habits we’ve seen within the NIL area,” Buckley stated. “We want the authority from Congress to do sure issues like an agent registry, like permitting athletes to enter into standardized contracts.”
Within the interim, the NCAA and its members are hoping {that a} proposed $2.8 billion settlement within the ongoing Home v. NCAA antitrust go well with in Northern California will assist convey order to the local weather. In a case involving former athletes in search of again pay for missed NIL alternatives, the events have agreed to a brand new system through which the colleges would for the primary time pay athletes instantly, utilizing a share of the income generated by ticket gross sales, TV offers and sponsorships.
However Choose Claudia Wilken, who dominated towards the group beforehand within the O’Bannon and Alston circumstances, has expressed skepticism a couple of portion of the settlement that might try and restrict collectives by having a brand new group consider NIL offers to verify in the event that they’re of “truthful market worth.”
“Remember,” Wilken stated at a Sept. 5 listening to, “that taking issues away from folks doesn’t work properly.”
On the crux of the UNLV-Sluka dispute is that no matter provide the college did or didn’t make, it was not in writing. In line with the brokers, collectives and workers members interviewed for the story, that’s commonplace. Collectives apprehensive about operating afoul of the NCAA’s pay-for-play ban aren’t comfy with a participant signing a contract earlier than enrolling.
“We’re all bare once you go into these offers,” one agent stated. ”It’s (pulling) tooth to even see a contract.”
The agent stated a college’s collective supplied one in all his purchasers $1.2 million to switch there, and even then, he needed to belief it might persist with its phrase. “Now, actually the day he enrolled, he had it deposited in his checking account,” that agent stated.
That’s not all the time the case. A former scouting director for a number of Energy 4 colleges stated he knew of an ACC college that overshot its donor assist when pursuing its switch class and needed to pull again its affords when the gamers arrived.
“The college stated, ‘Actually, we will’t pay you that a lot, and the proof is, ask all people else, we’re asking all of you to take much less,’” he stated.
In the meantime, some gamers who’ve already accomplished offers search to renegotiate as soon as they start enjoying.
Final spring, media shops reported that USC’s Bear Alexander, a switch from Georgia previous to the 2023 season, meant to enter the portal once more. Alexander, then thought-about the Trojans’ most gifted defensive lineman, shortly took to social media to dispel the rumor, after receiving an “adjusted” NIL deal. He had turn into “a bit dearer,” a program supply confirmed to The Athletic.
On the day after Sluka’s announcement, Alexander additionally opted to close it down and protect his redshirt, though his guardian, Tony Jones, advised media shops it was on account of Alexander’s decreased enjoying time within the Trojans’ first three video games. However Jones advised TMZ Sports activities: “We might doubtlessly land again within the SEC. We’re nonetheless evaluating.”

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Sine stated he’s involved whether or not Sluka’s choice will begin a pattern nationally, one that might wreak havoc on the game 4 weeks into subsequent season if extra gamers who aren’t pleased with their NIL offers shut issues down. He hopes revenue-sharing, if permitted, will permit colleges to lastly tie compensation to participation.
“We might put a proper contract down (earlier than enrolling), however when you switch or go away early, there is likely to be a buyout clause,” he stated. “In the event you give up halfway by means of, you’re going to owe a penalty.”
Oklahoma State coach Mike Gundy advised reporters he preemptively addressed the problem along with his crew in the course of the preseason: “Inform your agent to give up calling us and asking for more cash. It’s non-negotiable now. It’ll begin once more in December.’
NCAA members are nonetheless combating vehemently towards athletes being acknowledged as workers, which prevents them from forming a union or collectively bargaining. And even when the NCAA relented, it couldn’t power the athletes to just accept issues like a standardized contract.
5 days after Sluka’s announcement, undefeated UNLV entered the AP High 25 for the primary time in program historical past following a 59-14 rout of Fresno State. Sluka’s substitute, Campbell switch Hajj-Malik Williams, threw for 3 touchdowns and ran for a fourth.
Sluka is shifting again dwelling to Lengthy Island, his father stated. The previous Holy Cross star plans to work with a personal quarterback coach and put together for his subsequent transfer.
“He’s going to leap within the portal,” Bob Sluka stated. “Matt’s going to finish up at one heck of a college.”
(Illustration: Dan Goldfarb / The Athletic; Picture: Kyle Rivas / Getty)